I have to confess that I'm completely addicted to the X Factor, and like most I was in complete shock at last weeks events. A Twitter user, I watched the response from the public unfold on the web immediately after the show. And the response included boycotting X Factor this week, by not watching and not voting. The idea behind this being that Simon Cowell's decision was purely about making money (viewing figures and votes) and therefore unethical. And for some time I jumped on this bandwagon and the power of Twitter was phenomenal. But ultimately I found myself feeling sad.

I boycott many things - cosmetics companies, manufacturers of cleaning products, clothes manufacturers, perfume makers, food producers and so on. And I boycott them on the grounds of ethics. I have done for years.

And here I was engaged with the idea of boycotting the X Factor.

The fact that conceivably, Twitter could enable a whole nation to mobilise itself and pull together against what they perceived to be unethical is - and I apologise for using the word again but I don't think there is another word that quite says it - PHENOMENAL.

But if only we could mobilise ourselves as quickly and with so much passion against the real enemies. Climate change is real. It's happening. And we have to act. Now.